Allow us to introduce you to a charming and enchanting character who has captured the hearts of many – Demoji, The Cutest Demon in Town!

Demoji hails from the depths of the Underworld, a realm of mystery and magic. Despite his origin, he's not your typical demon; he's a delightful blend of bravery, playfulness, and kawaii charm. Imagine a tiny adventurer who has ventured from the abyss into the upper realms of Earth, all in the hopes of making friends and learning about our earthly cultures.

With his adorable expressions, Demoji carries a sense of honesty and sweetness that's truly captivating. His journey is both brave and powerful, and he's here to bring a touch of the magickal to our everyday lives. He carries a bindle made from the branch of an ash tree and a magickal square of cloth that his seamstress mother created for him – a cloth adorned with golden stars on a red background, symbolizing his connection to the cosmos.

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Persephone's Boutique started out as a small t-shirt screen printing business in 2017, selling handmade tees for Samhain. 

Years later we are still creating beautiful, functional and wearable clothing for Witches and Pagans all around the world; pieces that make you stand out from the crowd yet are subtle and comfortable enough for everyday wear. 

All of our tees, hoodies and sweaters come in a high quality unisex fit in sizes XS through to 3XL/5XL so that you can rock any print you like, no matter your shape or size.

Team our tees and hoodies with your favourite pair of jeans and cute sneakers and you're good to go!

>Read more about Persephone's Boutique