In July 2015 Persephone's Planner became the first witchy sticker store on Etsy.

Persephone's Boutique was founded in 2017, specializing in screen printed t-shirts for the Wheel of the Year. The founder, Angel, wanted to create essential everyday wear for the everyday Witch, and over the years Persephone's Boutique expanded to include hoodies, mugs, phone cases, jewelry and more. 

Our aim at Persephone's Boutique is to create functional and wearable everyday clothing for those wanting to represent their path. We try to be as inclusive as possible, and stock a wide range of styles, sizes and designs. We ship worldwide from two continents, and reward our customers with loyalty points, monthly prize draws (for those on the mailing list), and generously discounted products during our sales.



Allow us to introduce you to a charming and enchanting character who has captured the hearts of many – Demoji, The Cutest Demon in Town!

Demoji hails from the depths of the Underworld, a realm of mystery and magic. Despite his origin, he's not your typical demon; he's a delightful blend of bravery, playfulness, and kawaii charm. Imagine a tiny adventurer who has ventured from the abyss into the upper realms of Earth, all in the hopes of making friends and learning about our earthly cultures.

With his adorable expressions, Demoji carries a sense of honesty and sweetness that's truly captivating. His journey is both brave and powerful, and he's here to bring a touch of the magickal to our everyday lives. He carries a bindle made from the branch of an ash tree and a magickal square of cloth that his seamstress mother created for him – a cloth adorned with golden stars on a red background, symbolizing his connection to the cosmos.

Created and brought to life by Angel in early 2023, Demoji features on a variety of products, from stickers and washi tape to t-shirts and mugs. He's become a beloved companion for witches, pagans, and spiritual individuals who appreciate his sense of adventure and charm. Each product featuring Demoji's presence becomes a portal to a world where creativity knows no bounds, and where the ordinary transforms into the extraordinary.

Whether you're seeking a touch of whimsy, a dash of bravery, or simply a kawaii friend to accompany you on your journey, Demoji is the embodiment of all these qualities and more. Join the ranks of those who've fallen under his spell – head to persephonesboutique.com and embrace the enchantment of Demoji, The Cutest Demon in Town!

Learn more about Demoji in our newsletters and on his very own website, DemojiWorld™.


Meet the Team


Founder & Designer
Admin & Order Fulfilment