About

Hello and welcome to Persephone's Boutique! I'm Angel, the heart and soul behind this magickal corner of the internet. In 2015, I started Persephone's Planner, the first ever witchy sticker store, on Etsy — an idea born from my love for crafting and a desire to build something special. As a homeschooling mother, I wanted to be able to show my daughter that I was capable not only of caring for her, but also providing for her. And soon I expanded into screen-printed t-shirts, adding a bit of magick to everyday wear.

In March 2020, Persephone's Boutique came to life, offering a haven for spiritual souls seeking unique stickers, clothing, and more. And at the beginning of 2023 I introduced Demoji, the adorable demon from The Seven Realms of Septaema. Creating Demoji and exploring his world has been incredibly fulfilling and cathartic for me. He embodies everything I cherish — kindness, optimism, compassion, empathy, and a thirst for adventure. It's been heartwarming to see how Demoji has resonated with people worldwide, bringing joy and a sense of connection.

Today, Demoji's stickers grace planner spreads around the earthly realms, while his apparel and accessories are loved by fans of all ages. His presence symbolizes friendship for the lonely, compassion for the weary, and hope for those in need of a friend.

I live in London with my daughter, mum, and our cat Milo, but I spend a lot of time in Pennsylvania with my boyfriend and his family. My daughter, now 14, is pursuing her passion for ballet at a prestigious school, and my goal for the next few years is to be able to pay for her education as she graduates her current school and enters further education in the field of dance.

You can explore more of Demoji's world through our 3 websites: DemojiWorld, where his journal and a secret project are brewing; Septaema.com, your gateway to the kingdom and their fascinating inhabitants, including a tour of each of the seven realms, a look at the demon council and notable demons, and information about the intriguing flow of time in the underworld; and Emberforge University, where Demoji attended school. Here we have sorting quizzes, realm tours, and more as we unravel Demoji's story and expand his universe.

Thank you for visiting and supporting my tiny business — it means the world to me. Here's to embracing magick and making our dreams a reality! Blessed be, Angel 🖤